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BBC ICECREAM EU Program Description In April 2003, Pharrell Williams, the 10-time Grammy Winning producer, singer and fashion designer met with iconic streetwear mogul NIGO who lent him his studio for a recording session and they directly bonded over music. After discussing the concept for a new brand, the duo met with globally renowned graphic designer SK8THING at a club, where he showed them three logos that he had just conceived. An idea was born, Williams and NIGO using the drawings as the now-iconic logo to launch their fashion brand BILLIONAIRE BOYS CLUB.

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